If you’re not using video marketing, you’re losing customers to those who do. Businesses that incorporate video into their overall strategy see higher engagement rates, higher click-through rates and higher conversion rates. Why leave all that value sitting on the table?
20 per cent of viewers have clicked away from a video within 10 seconds. Almost half have gone within a minute. Investing in video that’s been done on the cheap is a false economy.
Increased Traffic: Video dramatically boosts Search Engine Optimisation. Sites with video attract THREE times as much traffic as those without, thanks to the tie-up between Google and YouTube.
Huge Growth: Video content viewed from mobile devices increased by 400 per cent between 2012 and 2014. Forecasters expect it to double again between 2014 and 2016.
Video Attracts Buyers: 73 per cent of consumers say they’re more likely to make a purchase after watching a video.
It’s The Future: By 2019, 80 per cent of the world’s internet traffic is forecast to be video.
Consumers Prefer Video: 80 per cent of online visitors will watch a video. Only 20 per cent will read a site’s content.